Dr. Tracy Rutherford
Associate Professor
Agricultural Communications and Journalism
What is communication?
A process in which people interpret messages in order to coordinate their individual and social meanings. Can be verbal, symbols
Basic communication model
Sender-message-receiver
SMCR-Source, Message, Channel, Receiver
Pattern Exercise
To be creative you must defer judgment!
Enhancing creative communication:
- Have a safe environment
- Non-verbal communication
- Time
- Feedback
Personal Feedback of the Lecture:
I never truly realized the great connection between creativity and communication. After listening to today's presentation I realized that without communication, the art of creativity would not exist.
Reflecting on today's presentation, creativity is much more than simply thinking of a new innovation, it is also how you communicate the idea. For example, lets say a Google employee has just invented a great feature for Google. His creation is magnificent, however in the beginning he is the only one that is aware of its existence. Now he must persuade others and make them understand the positive points of the idea. Such persuasion must be done by using effective communication skills, such as a presentation or on a face to face basis.
The lesson of this lecture, I may add, is that the power of creative ideas is only as big as the efficiency of the communicator.
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