Dr. Jorge Vanegas
· Hemispheres of the brain clash as one tries to read a narrative. For example if a word is green and spells out red, one might say the color of the word is red.
· Human right brain- creativity, negotiation, abilities that can’t be digitized; left brain- analytical, computers can immolate activities.
· In the Information Age you can get stressed by Information Overload (like Bing commercials)
· More options is not the best at times, they can lead to decision making paralysis, blaming oneself for any failures, and too much choice can lead to clinical depression. Example- Rudy the movie
· “We are swimming in an Ocean of Data & Information” (too much information and very little knowledge, experience and wisdom)
· “We must move from a Paralysis of Analysis” (this occurs when one has too much information)
· “The art of being wise is the art of knowing what to overlook”
Managing the Creative Process
Entrepreneurship:
· Means the art of generating value to customers, the practice of starting new organizations, particularly new businesses, generally in response to identified opportunities
· Activities- are never the same “cookie cutter” shape
· Entrepreneur- one who “undertakes”
· There are huge differences between entrepreneurship and small business, the difference is the speed of wealth creation, risk, and substantial innovation.
· Requires:
Creativity- imagining how the world could be different, includes curiosity, exploration, play, and creativity, people need to take risks and fail confidently
Design- stages include design brief (list of design goals), analysis, research, specification (requirements of a design solution), problem solving, presentations. Design during production- development, testing. Post-production design feedback and redesign also exists.
Innovation- expected by customers, an application of something new, (the world has changed from “invention” to “innovation”) One must refrain from “innovation killers”, and negative phrases.
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