Dr. Jorge Vanegas
Continuing with some practical tools
1. Learn
· Activity Analysis:
How: list or represent in detail all tasks, actions, objects
Why: it is a useful way to identify and prioritize which stakeholders to interview
· Affinity Diagrams:
How: Cluster design elements
Why: the method is a useful way to identify connections between issues and reveal innovation opportunities
· Anthropometric Analysis:
How: to use human proportion measurement data to check the coverage
· Character Profiles:
How: based on observations of real people, develop character profiles to represent archetypes and the details of their behavior of lifestyles
Why: useful way to bring a typical customer to life and to communicate the value of different concepts to various target groups
· Secondary Research:
How: review published articles, papers, and other pertinent documents to develop an informed point of view on the design issues
Why: this is a useful way to ground observations and to develop a point of view on the state of the art
· Long-Range Forecasts
How: write up prose scenarios that describe how social and/or technological trends might influence people’s behavior
Why: predicting changes in behavior, industry, or technology
· Historical Analysis
How: compare features of an industry, organization, group market segment
Why: helps to identify trends and cycles of product use and customer behavior and to project those patterns into the future
· Flow Analysis:
How: represent the flow of information
Why: useful for identifying bottlenecks
· Cross-Cultural Comparisons:
How: use personal or published accounts to reveal differences in behaviors
Why: helps teams understand cultural behaviors
· Competitive Product Survey:
How: collect, compare
Why: useful way to establish requirements
· Cognitive Task Analysis:
How: list and summarize all of a user’s sensory inputs
Why: good for understanding user’s perceptual, attention, and informational needs and to identify bottlenecks where errors may occur
2. Watch
· Time-Lapse Video:
How: set up a time-lapse camera to record movements in a space over an extended period of time
Why: provides a longitudinal view of activity within a context
· Still-Photo Survey:
How: follow a planned shooting script
· Social Network Mapping:
· Rapid Ethnography- observe people’s actions
· Personal Inventory-things that are important to you
· Guided Tours
· Fly on the Wall- observe and take no action
· Shadowing
· Behavioral Mapping
· Behavioral Archaeology
3. Ask
· World-Concept Associations
· Unfocused Group
· Foreign Correspondents
· Narration
· Five Why’s
· Extreme User Interviews
· Draw the Experience
· Cultural Probes
· Cognitive Maps
· Card Sort
4. Try
· Scenario Testing
· Scale Modeling
40 Principles Of Innovations
1. Segmentation (trucks, modular furniture, blinds)
2. Taking out (robo-dog barking alarm)
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