Provocative Problem-Solving in a Global Context Notes

Guest Lecturer: Franz Ehrhardt

Chief Operating Officer, CASCA Consulting

• Everybody can be creative
• Creative Applications
• You should focus on creating a creative, sustainable, competitive advantage
• To be creative one must get out of his/her comfort zone
• Example: When southwest began, their main focus was to decrease the turn around time, (when loading the luggage, captains would help) The company became so successful because of their creative innovative ideas. Their management made the difference.
• Zone of Comfort=Circle of Competence ex) only eats the familiar food
• Zone of Caution=Circle of Indifference ex) may eat unfamiliar food
• Zone of Rejection=Circle of Incompetence ex) refuses to eat greens and goes to bed hungry
• Brainstorming stands for creating ideas that can potentially solve a problem (this however only occurs in the zone of comfort
• What do I believe would happen if the turnaround amount of time of an airplane was to decrease? (provocation)
• To move the subject out of his/her comfort zone, one must use a provocation that causes one to believe the set goal is "ridiculous"